{"id":16545,"date":"2025-05-07T12:36:23","date_gmt":"2025-05-07T10:36:23","guid":{"rendered":"https:\/\/dubairealestate.net\/?p=16545"},"modified":"2026-07-02T11:36:44","modified_gmt":"2026-07-02T09:36:44","slug":"chelsea-fc-damac","status":"publish","type":"post","link":"https:\/\/dubairealestate.net\/en\/actualite\/chelsea-fc-damac\/","title":{"rendered":"Chelsea FC enters the luxury property market in Dubai with DAMAC"},"content":{"rendered":"

In a bold initiative combining sport, lifestyle and property, Chelsea FC<\/a><\/strong> is entering the market for luxury residential properties in Dubai<\/strong>, in partnership with the iconic developer DAMAC Properties<\/strong>. This new project, the result of a strategic alliance, symbolises the London club\u2019s evolution into a global lifestyle brand<\/strong>, whilst strengthening the international profile of its brand.<\/p>\n\n\n\n

A property development under the Chelsea banner<\/strong><\/h2>\n\n\n\n

The partnership between DAMAC and Chelsea FC is taking shape through the development of Chelsea-branded luxury residences<\/strong>, in the heart of Dubai Maritime City<\/strong>. Named Chelsea Residences<\/a><\/strong>, this residential complex will comprise several ultra-modern towers offering one- to three-bedroom flats, with a design inspired by the club\u2019s world.<\/p>\n\n\n\n

The residential complexes will provide exclusive areas for fans and residents<\/strong> : interactive football simulators, a private club in the club\u2019s colours, a top-of-the-range fitness centre, water play areas for children, and even a \u00abChelsea Blue Beach Club\u00bb<\/strong>. The project aims to to bring together the worlds of sport, wellbeing and architectural elegance<\/strong>, in the spirit of the world\u2019s most prestigious branded residences.<\/p>\n\n\n\n

DAMAC becomes a sponsor of Chelsea for the rest of the season<\/strong><\/h2>\n\n\n\n

Alongside this property launch, DAMAC is becoming official shirt sponsor of Chelsea FC<\/strong> until the end of the season. This partnership enables DAMAC<\/strong><\/a> from gain global visibility<\/strong>, particularly during Premier League matches, whilst emphasising his ambition to position the brand within the international lifestyle sector<\/strong>.<\/p>\n\n\n\n

This joint venture marks a new stage in Chelsea\u2019s strategy, which is increasingly expanding its presence in the Middle East<\/strong>, not only in commercial terms, but also as a cultural and economic player.<\/p>\n\n\n\n

Dubai, a hub for luxury and sporting innovation<\/strong><\/h2>\n\n\n\n

With this project, Chelsea joins the growing list of international brands that are choosing Dubai as a canvas for expressing their lifestyle<\/strong>. The emirate offers an ideal environment for luxury residential developments, with a highly dynamic property market, a wealthy international clientele, and a natural affinity with renowned sports brands.<\/p>\n\n\n\n

The Chelsea Residences project capitalises on this trend by combining immersive residential experience<\/strong>, club identity<\/strong> and luxury hotel services<\/strong>, all orchestrated by DAMAC, a key player in the high-end property sector in the Emirates.<\/p>\n\n\n\n

Conclusion<\/strong><\/h3>\n\n\n\n

With this two-part operation luxury residences in Dubai<\/strong> and shirt sponsorship<\/strong>, Chelsea FC is taking a strategic step forward in its evolution into a global brand. In partnership with DAMAC, the club\u2019s brand is extending its reach beyond the pitch to to become part of the lifestyle of its fans and investors<\/strong>, in Dubai and beyond. An ambitious collaboration that reflects the new dimensions of modern sport<\/strong>, where property, lifestyle and global influence come together.<\/p>","protected":false},"excerpt":{"rendered":"

Dans une d\u00e9marche audacieuse m\u00ealant sport, lifestyle et immobilier, Chelsea FC fait son entr\u00e9e sur le march\u00e9 du luxe r\u00e9sidentiel \u00e0 Duba\u00ef, en partenariat avec le promoteur embl\u00e9matique DAMAC Properties. Ce nouveau projet, fruit d\u2019une alliance strat\u00e9gique, symbolise l\u2019\u00e9volution du club londonien vers un univers lifestyle global, tout en renfor\u00e7ant la dimension internationale de sa […]<\/p>\n","protected":false},"author":8,"featured_media":16546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"_links":{"self":[{"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/posts\/16545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/comments?post=16545"}],"version-history":[{"count":1,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/posts\/16545\/revisions"}],"predecessor-version":[{"id":16547,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/posts\/16545\/revisions\/16547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/media\/16546"}],"wp:attachment":[{"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/media?parent=16545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/categories?post=16545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubairealestate.net\/en\/wp-json\/wp\/v2\/tags?post=16545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}