A groundbreaking partnership between Dubai and the world’s most influential designer
Dubai is joining forces with one of the most powerful figures in the digital world, MrBeast, to launch what could become the largest mutual aid initiative in modern history. To mark the 1 Billion Followers Summit, the city is unveiling a global project entitled 1 Billion Acts of Kindness, with a single aim: to inspire and bring people together a billion acts of kindness, large or small, created all over the world.
This campaign is part of a bold vision championed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, supported by the Mohammed bin Rashid Global Initiatives (MBRGI) and the Varkey Foundation. Together, these stakeholders aim to create a global and sustainable movement that transcends borders, cultures and platforms.
The involvement of MrBeast, who has over 300 million subscribers and is renowned for his spectacular charitable work, gives this initiative unprecedented visibility.
1 Billion Acts of Kindness: a global challenge for the common good
The aim of the project is simple but ambitious: to encourage people to take positive action, record it, and then share it on social media. This can range from an everyday act, such as helping a neighbour, to a large-scale initiative organised by a charity or a company.
Content creators, influencers and people from all over the world are invited to take part by coming up with ideas for actions that create a real and measurable impact.
The types of initiatives encouraged include:
- humanitarian and social aid,
- sustainability and environmental protection initiatives,
- educational support,
- voluntary work,
- charity initiatives within local communities.
The aim is to create a global momentum that serves as a reminder that Kindness can become a powerful tool for social change.
A global competition open until 1 December
To broaden the initiative’s reach, the campaign includes a international video creation competition. Participants must submit, by 1 December 2025, a video showcasing a positive initiative carried out as part of the campaign.
The selection criteria include:
- the creativity of the video,
- the practical impact of the action,
- the ability to inspire others,
- consistency with the programme’s objectives of kindness.
A panel comprising leading figures from the worlds of innovation, digital technology and the humanitarian sector will select The 10 best videos.
These designs will be unveiled at the 1 Billion Followers Summit, to be held in Dubai in January 2026. The winners will be invited onto the stage, alongside entrepreneurs, digital stars and renowned creators.
Dubai’s central role in global philanthropy
This initiative confirms Dubai’s position as a global platform for solidarity, innovation and positive influence. Through the MBRGI, the emirate is already supporting some of the region’s largest humanitarian programmes, ranging from the fight against hunger to providing access to education for vulnerable communities.
The partnership with MrBeast builds on this momentum by combining:
- the digital influence of the world’s most influential creator,
- Dubai’s humanitarian and strategic vision,
- the international resources of the 1 Billion Followers Summit,
- and the Varkey Foundation’s educational expertise.
By bringing these stakeholders together, the initiative aims to create a global domino effect, by showing that every individual act can contribute to a collective wave of kindness.
A universal message: kindness as a global force
Beyond the digital challenge, the campaign aims to highlight a simple truth: in a constantly changing world, acts of generosity have a an essential social and human value.
In his posts, MrBeast often points out that kindness is not just viral content, but a a philosophy of life that can change the daily lives of millions of people.
Dubai shares this vision. The emirate aims to create a global community of creators, organisations, businesses and citizens united around a single message: Doing good is a powerful act, accessible to everyone and contagious.
Conclusion: a movement that can change the world
With 1 Billion Acts of Kindness, Dubai and MrBeast are launching an unprecedented initiative with the potential to reach all generations and cultures.
The challenge is not just a digital one; it is a profoundly human one. Encouraging a billion acts of kindness represents a historic milestone in the way cities and digital leaders work together to make a global impact.
By inviting the whole world to take part, Dubai is reaffirming its role as a driving force for social innovation, and MrBeast is bringing his unique influence to bear to give this project a global reach.
With just a few months to go until the summit in January 2026, the momentum is building. A video, an action, a gesture can help change the course of a person’s life… and perhaps that of the whole world.
