An unprecedented alliance between Dubai and the world's most influential designer
Dubai has teamed up with one of the digital world's most powerful personalities, MrBeast, to launch what could become the biggest self-help initiative in modern history. On the occasion of the 1 Billion Followers Summit, the city is unveiling a global project entitled 1 Billion Acts of Kindness, with a unique ambition: to inspire and collect one billion acts of kindness, large and small, performed around the world.
This campaign is part of a strong vision driven by His Highness Sheikh Mohammed bin Rashid Al Maktoum, supported by the Mohammed bin Rashid Global Initiatives (MBRGI ) and the Varkey Foundation. Together, they aim to create a global, sustainable movement that transcends borders, cultures and platforms.
The participation of MrBeast, followed by over 300 million subscribers and renowned for its spectacular philanthropic actions, gives this initiative unprecedented visibility.
1 Billion Acts of Kindness, a global challenge for the common good
The aim of the project is simple but colossal: to encourage people to perform a positive act, record it and then share it on social networks. This can range from an everyday gesture, such as helping a neighbor, to a large-scale action organized by an association or company.
Content creators, influencers and citizens from all over the world are invited to participate by imagining actions that create a real and measurable impact.
The types of actions encouraged include :
- humanitarian and social aid,
- sustainability and environmental protection initiatives,
- educational support,
- volunteer work,
- solidarity operations within local communities.
The aim is to create a global dynamic that reminds us that kindness can become a powerful tool for social transformation.
A worldwide competition open until December 1
To amplify the initiative's reach, the campaign includes an international video creation competition. Participants must submit, by December 1, 2025, a video featuring a positive action taken as part of the campaign.
Selection criteria include :
- video creativity,
- the concrete impact of the action,
- the ability to inspire others,
- consistency with the program's benevolence objectives.
A jury made up of personalities from the world of innovation, digital and the humanitarian sector will select the 10 best videos.
These creations will be unveiled at the 1 Billion Followers Summit, to be held in Dubai in January 2026. The winners will be invited on stage, alongside entrepreneurs, digital stars and renowned designers.
Dubai's central role in global philanthropy
This initiative confirms Dubai's position as a global platform for solidarity, innovation and positive influence. Through MBRGI, the emirate already supports some of the region's largest humanitarian programs, from the fight against hunger to access to education for vulnerable populations.
The partnership with MrBeast reinforces this dynamic by combining :
- the digital power of the world's most influential designer,
- Dubai's humanitarian and strategic vision,
- the international resources of the 1 Billion Followers Summit,
- and the educational expertise of the Varkey Foundation.
By bringing these players together, the initiative aims to create a global domino effect, showing that each individual act can contribute to a collective wave of benevolence.
A universal message: kindness as a global force
Beyond the digital challenge, the campaign aims to remind us of a simple truth: in a constantly changing world, acts of generosity have an essential social and human value.
In his speeches, MrBeast often reminds us that kindness is not just viral content, but a philosophy of life that can change the daily lives of millions of people.
Dubai shares this vision. The emirate wishes to create a global community of creators, associations, companies and citizens mobilized around the same message: doing good is a powerful act, accessible to all and contagious.
Conclusion: a movement that can change the world
With 1 Billion Acts of Kindness, Dubai and MrBeast are launching an unprecedented initiative, capable of touching all generations and cultures.
The challenge is not just digital, it's profoundly human. Encouraging a billion acts of kindness represents a historic step in the way cities and digital leaders cooperate to create global impact.
By inviting the whole world to participate, Dubai confirms its role as a driving force for social innovation, and MrBeast brings its unique influence to give this project a global reach.
Just a few months away from the January 2026 summit, the movement is underway. A video, an act, a gesture can help change the trajectory of one person... and perhaps that of the whole world.
