Want to invest in real estate in Dubai ? Would you like to know the differences between a property sold as-is, delivered off-plan or turnkey? Then you've come to the right place.
A property sold unfinished is delivered without finishing touches, an off-plan purchase allows you to buy before construction with payment in instalments, and a turnkey property is ready to move into as soon as the keys are handed over.
Buying a home in Dubai is an important decision that affects your budget, the time you need to move in and the level of comfort you're looking for. Whether you choose to buy raw, off-plan or turnkey, each option has its own advantages and risks, which you should be aware of before signing.
In this article, you will discover :
- clear definitions of each option,
- their advantages and disadvantages,
- the real impact on your budget and deadlines,
- concrete examples of properties in Dubai,
- a comparison chart to help you make the right choice.
Ready to find out which formula best suits your real estate project? Then let's get started.
Formula definitions
Here's what each formula means.
1. sold raw / Shell & Core / Ready to finish / Ready to decorate
Here are some simple and clear definitions:
- Sold unfinished (Shell & Core): you buy the walls, floor and ceiling unfinished. No finishing, no equipment. It's an empty space to be fitted out.
- Ready to finish / Ready to decorate: the home is delivered with the basics (walls, floors, plumbing, electricity). You add the paint, kitchen and bathroom fittings to suit your taste.
2. "Deliverable off-plan / VEFA / Off-plan
When it comes to Off-plan / VEFA/ Livrable sur plan, you buy a property before or during construction. All you see is a plan, a few models and the developer's promises.
It's often cheaper initially, and allows you to pay in several stages. But you have to wait for delivery and accept the risk of delays or changes.
3. "Turnkey
Turnkey means finished, equipped and ready to move into. You arrive with your suitcases, everything is already installed and functional.
This is the simplest and most reassuring formula. You'll pay more, but you'll save time and avoid any unforeseen problems linked to the work or improvements.
Advantages and disadvantages of each formula
Let's take a look at the advantages and limitations of each formula.
1. Sold raw
Here are the advantages and limitations of raw sales (Shell & Core):
- Advantages :
- Often lower purchase price.
- Total freedom to create a unique space.
- Ideal for offices, retail outlets or customized high-end housing.
- Often lower purchase price.
- Risks/disadvantages :
- Costly and sometimes time-consuming work.
- You have to manage architects, contractors and permits.
- Without proper supervision, the end result can disappoint and cost more than expected.
- Costly and sometimes time-consuming work.
2. Deliverable on plan
Off-plan delivery is a little complex. Let's take a look together!
- Advantages :
- Purchase price below finished market.
- Payment in instalments during construction.
- Often modern, with recent services and promoter guarantees.
- Purchase price below finished market.
- Risks/disadvantages :
- Delivery times sometimes extended.
- The delivered apartment may differ from the plan.
- Money tied up in an unfinished project.
- Delivery times sometimes extended.
3. Turnkey
Turnkey is much simpler.
- Advantages :
- You see what you buy, no doubt about it.
- Immediately habitable, with no work or waiting.
- Less stress, ideal for quick rental investment.
- You see what you buy, no doubt about it.
- Risks/disadvantages :
- Higher price than off-plan or unfinished property.
- Less freedom to personalize the interior.
- Be sure to check the actual quality of the finish.
- Higher price than off-plan or unfinished property.
Impact on the budget
Each formula has an impact on your purchasing budget. Let's find out together!
1. Initial cost
Here are the initial costs according to the formula :
- Sold unfinished: lower purchase price, but beware, major work required.
- On plan: initial deposit (10-20%), then staggered payments during construction.
- Turnkey: higher price from the outset, cash payment or immediate financing.
2. Hidden / additional costs
That's where many are surprised. The hidden and additional costs are :
- Sold unfinished: large budget for finishing, architect, furniture. Overruns are common if work is not properly controlled.
- On plan: costs for design changes, delivery delays resulting in additional rent or credit, sometimes unforeseen costs for connections.
- Turnkey: fewer surprises, but allow for maintenance, condominium fees, and sometimes refurbishment if actual quality falls short of promises.
3. Example figures for each formula
Numbers always speak louder than words. Let's take a simple example for a 1-bedroom apartment in Dubai.
- Sold raw (Shell & Core)
- Purchase price: AED 800,000
- Work + finishing: AED 400,000
- Total final cost: AED 1.2 M
- Purchase price: AED 800,000
Cheaper initially, but high construction budget.
- Off-plan (VEFA)
- Purchase price: 900,000 AED
- Initial deposit: AED 90,000 (10%)
- Payment in instalments: until the keys are handed over
- Purchase price: 900,000 AED
Final total: AED 900,000, but money tied up and risk of delay.
- Turnkey
- Purchase price: AED 1.1 M
- Cash payment or direct financing
- Already habitable or for immediate rental
- Purchase price: AED 1.1 M
More expensive, but no work and no waiting.
Delivery times and risks of delay
Delivery times have a major impact on the smooth running of your investment. Any delay can complicate your project.
1. Advertised deadlines vs. risks of delay
Let's take a look at the announced deadlines and the real risks:
- Sold raw (Shell & Core): fast delivery, because the property already exists. But then your own work takes longer than expected.
- Off-plan / VEFA: announced lead times of 2 to 4 years. Risk of delays due to permits, lack of manpower, developer's financial difficulties or extreme weather (heat waves, sandstorms).
- Turnkey: no delay, property ready immediately. The only "risk" is linked to the speed of your financing and signature.
2. Guarantees / penalties / insurance in Dubai
This is an essential point for worry-free investment in Dubai !
a. Guarantees and protection
- Off-plan :
- Your money is protected in an RERA-regulated escrow account.
- The developer can only use the money as the work progresses.
- Delivery warranty (often 10 years on structure, 1 year on finishes).
- Your money is protected in an RERA-regulated escrow account.
- Sold raw / Turnkey: warranties are more limited, but you still benefit from a ten-year warranty and an annual equipment warranty.
b. Late payment penalties
- Some contracts provide for compensation if the developer delivers late, but this must be negotiated and the clauses carefully checked.
- Delays due to weather or force majeure are often excluded.
c. Insurance
- Developer's compulsory construction insurance.
- You can take out homeowner's insurance as soon as you receive the keys.
Concrete examples of projects by category
Let's give some concrete examples from Dubai to help visualize each formula:
- Sold raw (Shell & Core)
- Example: offices in Business Bay or Jumeirah Lake Towers (JLT).
- They are often delivered unfinished, so that each company can adapt them to its own needs.
- Example: offices in Business Bay or Jumeirah Lake Towers (JLT).
- Off-plan (VEFA)
- Examples include projects at Dubai Creek Harbour (Emaar) and Dubai Hills Estate.
- You reserve today, delivery in 2-4 years with payment by instalments.
- Examples include projects at Dubai Creek Harbour (Emaar) and Dubai Hills Estate.
- Turnkey
- Example: furnished apartments in Dubai Marina or Downtown Dubai.
- Already available, often with rental management included for foreign investors.
- Example: furnished apartments in Dubai Marina or Downtown Dubai.
Each formula corresponds to a different profile: creative, patient or in a hurry.
Comparison table
Here's a clear and simple comparison table you can keep as a reminder:
| Formula | Estimated cost | Typical delay | Personal involvement | Main risks | Key benefits | Concrete examples |
| Sold raw (Shell & Core) | Low purchase price + large renovation budget (≈ +40-60%) | Existing, but time-consuming work (6-18 months) | Very strong (architects, contractors, follow-up) | Budget overruns, delays, variable quality | Total freedom of customization | Offices in Business Bay, JLT |
| Off-plan (VEFA) | Purchase price -10 to -20% of the finished market | Delivery 2-4 years + risk of delay | Low to medium (promoter follow-up) | Site delays, difference between plan and delivery | Attractive price, payment by instalments, modern | Dubai Creek Harbour, Dubai Hills Estate |
| Turnkey | Higher price (market + furniture included) | No delay, ready immediately | Low (simple verification and signature) | High price, little customization, variable quality | Simplicity, speed, immediate rental profitability | Apartments in Dubai Marina, Downtown |
This table summarizes the essentials: budget, deadlines, involvement and ideal profile.
Tips for choosing the right formula
Here's our practical advice to help you make the right choice:
1. Define your priorities
- If you want to live or rent immediately → Turnkey.
- If you're looking for a profitable long-term investment → On plan.
- If you like to create a unique, personalized place → Sold raw.
2. Analyze your budget
- Small immediate budget but flexible over time → On plan.
- Big budget and patience → Sold gross.
- Comfortable budget and quick need → Turnkey.
3. Look at your risk tolerance
- You like security and simplicity → Turnkey.
- You accept delays to pay less → On plan.
- You enjoy the challenge of the work → Sold gross.
4. Think about your time horizon
- Short-term (live-in or rent quickly) → Turnkey.
- Medium-term (waiting 2-4 years) → On plan.
- Long-term with complex project management → Sold gross.
In short: Turnkey for peace of mind, On plan for profitability, Sold raw for creativity.

Ready to choose the formula that suits you best?
So, now you know the differences between "vendu brut", "sur plan" and "key en main".
You've discovered their benefits, their risks, their impact on your budget and your deadlines. In a nutshell:
- Raw sales offer an attractive price but require time and commitment to complete.
- Off-plan is attractive for its ease of payment and value-added potential, but means you have to wait for construction.
- Turnkey solutions guarantee comfort and speed, at a higher cost.
Choosing between these formulas depends on your priorities: budget, deadline, degree of customization or simplicity.
If you're considering a real estate investment in Dubai, the support of an expert agency is essential to secure your purchase.
At Dubai Real Estate, we guide you step by step to find the property that perfectly matches your expectations and strategy.
→ Contact our team now for a personalized estimate and make your Dubai project a reality with complete peace of mind!