The Dubai real estate market is undergoing a major transformation, driven by the rise of branded residences. Combining residential luxury, high-end hotel services and a signature design identity, these properties attract a wealthy clientele in search of exclusivity and absolute comfort. In 2025, this trend is set to accelerate, confirming Dubai's position as one of the world's most dynamic markets in theultra-luxury segment.
A 69% premium for a unique lifestyle
Branded residences appeal to a discerning public willing to pay an average premium of 69% compared to traditional properties. This price difference is explained by the complete experience offered by these exceptional properties: a design signed by a renowned brand, services worthy of a palace, and living spaces conceived as works of art.
Whether under the names of hotel brands (such as Bulgari, The Ritz-Carlton, Mandarin Oriental) or luxury homes (Armani, Bugatti, Pagani), these residences offer much more than accommodation: they embody an integrated, ultra-personalized lifestyle. For investors, they also represent a solid investment, with superior perceived value and strong demand for both resale and rental.
Dubai: fertile ground for prestige brands
Dubai's position as a world leader in the branded residences market is due to a combination of favorable factors: rapid economic growth, an influx of international capital, an attractive living environment and world-class infrastructure. The emirate attracts an international clientele eager to combine security, profitability and lifestyle, in a cosmopolitan and futuristic environment.
Real estate developers are competing with each other to meet this demand, multiplying iconic projects in strategic locations: Palm Jumeirah, Dubai Marina, Downtown Dubai and Business Bay. These developments are accompanied by a spectacular move upmarket, with exclusive materials, 24/7 services, private spas, international concierge services and even in-house butler or chef services.
A global trend, an Emirati model
The phenomenon of branded residences is not unique to Dubai. But nowhere else is it on such a scale. While the concept originated in the United States in the early 2000s, Dubai has turned it into a local specialty, integrated into an overall strategy to enhance the value of the territory and attract HNWIs (High Net Worth Individuals).
In fact, according to the latest industry analyses, almost 40% of current projects in Dubai involve branded residences. This proportion is set to rise further with the arrival of new luxury and lifestyle brands, particularly in hybrid formats combining residences, hotels and private clubs.
Conclusion
With growing demand, an increasingly refined offering, and an international clientele in search of the exceptional, branded residences are establishing themselves as a mainstay of the Dubai real estate market. Offering an unrivalled lifestyle, iconic design and ultra-personalized services, they are redefining luxury standards and confirming Dubai as one of the world's capitals of ultra-premium real estate.
