A major public health campaign
Every October, the United Arab Emirates turns pink to support the fight against breast cancer. In 2025, the Pink October campaign takes on an exceptional dimension, with over 86 fixed and mobile clinics deployed across the country to offer free screening, clinical examinations, mammograms and ultrasounds.
This initiative, supported by health authorities, public hospitals and numerous private partners, aims to reinforce the culture of prevention and encourage early detection, a decisive factor in recovery. By multiplying access points and making testing free of charge, the Emirates are confirming their commitment to making public health a national priority.
86 sites nationwide, fixed and mobile clinics
The campaign covers all seven emirates, with clinics open from October 1 to 31. The fixed units operate from 4pm to 10pm, except in Khorfakkan, where the hours have been adapted from 10am to 4pm. Among the emblematic locations hosting these screening centers are City Walk in Dubai, Mushrif Mall in Abu Dhabi, Al Qasba in Sharjah and Al Hamra Mall in Ras Al Khaimah.
Mobile clinics visit residential areas, businesses, universities and shopping malls to facilitate access to screening, especially for women far from urban centers. These medicalized units enable examinations to be carried out on site, with immediate follow-up if an abnormality is detected.
This unprecedented logistical organization illustrates the health authorities' determination to reach all categories of the population, regardless of social status, nationality or place of residence.
A strong, collective prevention message
Beyond the numbers, Pink October 2025 carries a strong message of awareness. The aim is not just to promote screening, but to establish a genuine culture of sustainable prevention.
Information campaigns are broadcast on television, on social networks and in companies. Hospitals organize educational workshops, medical seminars and charity events to provide information on early symptoms, self-examination methods and the importance of regular follow-up.
The authorities point out that early detection increases the chances of cure by 90%, and that the majority of cases detected early can be effectively treated. By making these examinations free and accessible, the Emirates are encouraging every woman to act without delay.
Exemplary national involvement
The success of Pink October is based on collaboration between public institutions, private companies and civil society. Numerous local organizations are getting involved by organizing solidarity events: charity walks, theme days in schools, fundraising events and illuminations of emblematic buildings in pink, such as the Burj Khalifa or the Sheikh Zayed Grand Mosque.
Companies are also actively involved in the campaign. Several groups are setting up on-site screening programs for their employees and financially supporting awareness-raising initiatives. This collaborative approach makes Pink October an example of national mobilization around an essential public health cause.
A vision aligned with the Emirates' health objectives
The Pink October campaign is part of the Emirates' public health strategy, which focuses on prevention, well-being and equitable access to care. For several years now, the country has been investing in modernizing its medical infrastructures and promoting preventive behaviors.
The challenge goes beyond the fight against breast cancer: it's about strengthening collective awareness of non-communicable diseases and fostering a proactive approach to health. Thanks to technology, mobile screening and ongoing awareness-raising, the Emirates aim to become a regional model of preventive health and community solidarity.
Conclusion: mobilization that saves lives
By deploying 86 free screening sites across the country, the Pink October 2025 campaign proves that prevention is everyone's business. Through the involvement of authorities, healthcare professionals, businesses and citizens, the Emirates are demonstrating their commitment to turning awareness into concrete action.
Beyond the symbolism of the color pink, this mobilization embodies a sustainable and human vision of healthcare, based on shared responsibility and benevolence. Every examination, every consultation and every act of prevention contributes to saving lives.
From October 1 to 31, Pink October reminds all women that vigilance and early detection are their best allies, a universal message carried with strength and hope across the country.
